Rob Dyrdek – “Makin’ Moves” for TAG Body Spray

LAB Series Website Re-Launch

We are very happy to announce the launch of a project many months in the making:  The re-launch of the LAB Series website.   The excellent collaboration with the LAB Series brand team from the outset is sure to guarantee success for the latest incarnation of the brand’s digital presence.  And this is just the beginning!  A big shout out to Richard Sawyer, a long-time LAB Series expert and new star of the website

Visit the site at LabSeries.com

CoverGirl + Whip It

Drew Barrymore at the CoverGirl-sponsored Whip It premiere party.   As noted by Glamour:

It’s filled with great beauty inspiration! I’m not the biggest fan of product placements, but you’ve gotta hand it to CoverGirl and Acuvue—they couldn’t have picked a better movie to make cameos in. Here’s where they fit in…

and

The CoverGirl appearance: The roller derby girls are true athletes—they play hard, they sweat, they fall down, they beat each other up (I love when Drew Barrymore’s character, Smashley Simpson, full on tackles her opponents)—but they’re also HOT! They sport the sexiest eyeliner looks on the planet. And I whole heartedly agree with Kristen Wiig’s character, Maggie Mayhem, when she says, “ You can never have enough eyeliner or Lash Blast.” (Referring to Cover Girl Lash Blast Mascara, obvi.)

Read the full article here.

UEG in Venice for Marc Jordan’s Nuptials!

Congrats Marc!   Have a blast!

Just Wright Wrap Party!

Barry Mullineaux, Queen Latifah and UEG’s Jarrod Moses celebrate the wrap of Queen’s new film Just Wright at Greenhouse.  UEG arranged a number of brand integrations within the film.  Look for Just Wright, starring Queen Latifah and Common in theaters in May 2010.

JMO-40: Jarrod Moses’ 40th Birthday Bash

Last Saturday, friends and family gathered to celebrate UEG President and CEO Jarrod Moses’ 40th Birthday. As to be expected, the party was a blast and Jarrod even joined the band for a cover of Bruce Springsteen’s Thunder Road, which was surprisingly impressive Jarrod even looked the part. Good times!!

Kanye, Kanye, Kanye – Interrupts the UEG Site?

See what we are talking about here.

This phenomenon is pretty amazing. Kanye’s interruption of Taylor Swift has been pegged at the top of pop culture conversations for the last week and is actually showing signs of gained momentum with the movement taking on a life of its own online. Who will stand to benefit most?

Fashion Night Out + Debra Messing + Kors at Macy’s

By all indications – at least as a person experiencing the excitement and often the craziness – NYC’s Fashion Night Out appears to have been a big hit.   I felt compelled to tweet: “It feels like trick-or-treating for the fashion-obsessed.”    Very Hollywood, a project we’ve been working on for close to 8-months, made its big debut at Macy’s at Herald Square.  Michael brought Debra Messing along for the event which attracted a huge crowd.  Both took photos and signed autographs for a line of fans that literally stetched so far it ran out onto the sidewalk outside.

In addition to driving incredible buzz, the event served as an excellent well of content to be leveraged across the Very Hollywood site and across social media.

Of course, in the digital era, fans with cameras far outrank the paparazzi.

Lauren Conrad and mark m.Powerment on ‘Millionaire’

Lauren Conrad recently appeared on the celebrity version of Who Wants to Be A Millionaire to raise awareness of partner abuse and mark’s m.Powerment program. Could you have answered correctly?

The NY Comedy Fest Approaches!

A couple of nice mentions about the NY Comedy Fest in the press lately:

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